What company in their right mind picks brown as a corporate color?
And that's how this started.
Virginia is filled with excellent universities. They’re pretty common here. And that was a problem for VCU. Because VCU is anything but “common”. To make matters worse, they are the only university in the state with the word “commonwealth” in their name.
So we made them uncommon.
Right down to the acceptance letter.
GSD&M needed Fruit Of The Loom to shake things up a little.
The first 2 spots are getting banned on Tik Tok.
So…I guess we shook things up a little.
They are loved. And hated.
And they are, quite possibly, the most fun I ever had in advertising.
Joel Vietch is a mad genius.
My thanks to him, and to Quiznos for taking a chance and saying "Yeah...lets do that."
https://rework.fm/we-love-the-subs/
The words of an American president can still inspire rather than enrage, unify rather than estrange, and spur a nation to great deeds.
The NEW New Frontier
Winning Oreo was fun.
Continuing to explore Oreo is wonderfilled.
Wrote the line.
Art directed the ripo.
Won the pitch.
Selling a house is rarely as simple as just selling a house.
It seemed every agent at Century 21 had a story to tell.
So we told a few.
My sister in law is a nurse. One of her nurse friends mentioned she hadn’t had a mammogram in like 5 years. So my sister in law said ”Tell you what..let’s go together, then we’ll go day drinking. It’ll be mammograms and mimosas.” So they did. And the friend discovered early breast cancer. So now mammograms and mimosas a thing. They asked me for a logo. I gave them this mini deck instead.
One day, a crazy millionaire car dealer walks in to The Martin Agency and asks "Who here wants to do me a bunch of ads?"
I grew up in Pittsburgh Pennsylvania.
When we were briefed on Land O Lakes, we talked a lot about who these people were.
These dairy farmers and their work ethic.
I walked back to my office thinking "I know these people. I grew up with these people. They just make butter instead of steel."
It's a battery.
It has a copper top.
It's a copper-topped battery.
Al Gore is a very nice man who genuinely wants to save the planet.
When I presented my idea of how to brand his initiative...how climate change was not a "me" problem, but a "we" problem...he simply said "I love this."
Then I said "I love you too, Mr. Vice President."
Then there was some really awkward silence.
We hugged.
Sour cream isn't really "food".
But damn, it makes other food taste better.
Worked with our London office on a WWF pitch.
Decided to not do an ad campaign.
Did a "these are our choices" campaign.
The client eventually went with more polar bears instead.
Hummus Day is May 13.
Yes, there is actually a day devoted to celebrating Hummus.
So we treated it like Christmas...
Advent calendar and all.
Each day up unitl May 13 a new, really stupid video was revealed.
Lewis Media Partners wanted their website to be based in an idea.
“But media is boring” said Aurelia Lewis, the President and founder.
“Yes it is, and you should run right at that” we said.
